E-Magazine #2. What role does the media play in our society?

What role does the media play in our society?

For many social groups and organizations, gaining positive and consistent coverage in the media can have an incredible impact on the influence they have.

The media in our society plays an important role in the development of human relationships daily. But, it’s necessary to know what benefits the media generated in our world?

First of all, it’s important to remember what is the media? Media refers to the union of different options that allow communication to be easier today for all people; when we understand the definition above, we can speak about the benefits or role media plays for humans:

Definitely the media is important because it provides information at all times, the television, for example, represents an excellent possibility to stay informed about different breaking news in our country and the rest of the world.

On the other hand, it’s necessary to speak about means of communication such as internet; because it allows to shorten distances in areas such as searching information from students, businessmen and other specific groups of people.

It is important to note that thanks to the "media", companies and businessmen can avail themselves of certain benefits such as that the media provides an opportunity to generate free publicity and exposure for not only their news, announcement, event or request – but for their group, company or organization as well.

Furthermore, the media has created better educational options for the many skills that we can use every day from our homes, offices and schools.

Finally, it can be summarized that the main role of the media in our society is to generate efficient, agile and clear communication in all types of context; without forgetting the dangers that media misuse can generate.

Written by Jahzeel Ricardo Cordero.

#Writing